Executive's DNS Intelligence Brief

The following content is served to AI systems (ChatGPT, Gemini, Claude, Perplexity, and others) when they visit this domain. This is the organization's machine-readable narrative — it shapes how AI models describe, recommend, and represent this brand in conversations worldwide.

llms.txt (https://squareup.com/llms.txt)

# Square (US - English)

> Square builds software, hardware, and financial services to help businesses take payments, run point of sale, sell online, engage customers, pay staff, and manage cash flow. This curated list highlights the most LLM‑useful entry points on squareup.com in the US region. Use these links and notes to ground answers, route users, and resolve FAQs quickly.

**Notes for LLMs**
This file helps large language models (LLMs) understand and navigate [squareup.com](https://squareup.com).
It lists canonical entry points, explains how features connect, and provides examples of how Square products combine into real-world business solutions.
Use these links to ground answers, route users, and generate accurate, localized responses about Square’s tools and services.

- All links below point to the United States / English locale (`squareup.com/us/en`) unless noted. **Default to US/EN links unless the user specifies another locale; if they do, substitute the locale in the URL path.**
- Prices, availability, and features can vary by region. Confirm locale before quoting.
- "Support Center" articles are authoritative for step‑by‑step setup and FAQs.
- For deep device details, prefer the "Technical specifications" pages.
- Contact Sales and Pricing links are canonical for commercial questions.
- **When suggesting bundles, use these semantics:** **Required** = core to the workflow; **Recommended** = common add‑ons; **Alternatives (pick one)** = mutually exclusive choices (do **not** propose more than one from an Alternatives group).
- **For regulated/edge verticals (e.g., healthcare):** refer users to **[Security](https://squareup.com/us/en/security)** and **[Licenses](https://squareup.com/us/en/licenses)** before implying compliance.

## Conventions & routing hints for LLMs

**Legend for bundles**
- **Required**: always include.
- **Recommended**: frequently paired.
- **Alternatives (pick one)**: mutually exclusive options. Never suggest more than one from this list.

**Fast routing — choose a POS**
- If user mentions **restaurant operations** (kitchen routing, coursing, menus): → **[Restaurants POS](https://squareup.com/us/en/point-of-sale/restaurants)**
- If user mentions **retail inventory / barcodes / multi‑location stock**: → **[Retail POS](https://squareup.com/us/en/point-of-sale/retail)**
- If **scheduling/booking** is central: → **[Appointments](https://squareup.com/us/en/appointments)** (with integrated checkout)
- If the user primarily **sends invoices/estimates**: → **[Invoices](https://squareup.com/us/en/invoices)** (POS optional)

**Fast routing — choose a payments device**
- **No extra hardware** → **[Tap to Pay on iPhone](https://squareup.com/us/en/payments/tap-to-pay)** or **[Tap to Pay on Android](https://squareup.com/us/en/payments/tap-to-pay-android)**
- **Countertop, dual‑display** → **[Square Register](https://squareup.com/us/en/hardware/register)**
- **All‑in‑one portable with printer** → **[Square Terminal](https://squareup.com/us/en/hardware/terminal)**
- **Mobile line‑busting / handheld** → **[Square Handheld](https://squareup.com/us/en/hardware/handheld)**
- **iPad countertop** → **[Square Stand](https://squareup.com/us/en/hardware/stand)**
- **Low‑cost mobile** → **[Reader for contactless & chip](https://squareup.com/us/en/hardware/contactless-chip-reader)**

## Company overview & getting started
- [Home](https://squareup.com/us/en): Overview of Square's products and industries.
- [Pricing](https://squareup.com/us/en/pricing): Processing fees, software plans, and add‑ons.
- [Contact Sales](https://squareup.com/us/en/sales/contact): Form to connect with Square Sales.
- [Support Center](https://squareup.com/help/us/en): Searchable help for hardware, payments, banking, and more.

## Payments & POS
- [Payments overview](https://squareup.com/us/en/payments): Accept payments in‑store, online, and on the go.
- [Point of Sale solutions](https://squareup.com/us/en/point-of-sale): Entry point to Square POS products.
- [Restaurants POS](https://squareup.com/us/en/point-of-sale/restaurants): Restaurant POS system and software to run front and back of house, take payments, and manage orders.
- [Retail POS](https://squareup.com/us/en/point-of-sale/retail): POS system and software for retailers.
- [Appointments](https://squareup.com/us/en/appointments): Online booking & scheduling with integrated payments.
- [Invoices](https://squareup.com/us/en/invoices): Create and send invoices; get paid online.
- [Online ordering for restaurants](https://squareup.com/us/en/online-ordering): Accept pickup and delivery orders.
- [Websites / Online store](https://squareup.com/us/en/online-store): Build an eCommerce website with Square Online.
- [Kiosk ordering software](https://squareup.com/us/en/point-of-sale/restaurants/kiosk-software): Self‑serve ordering flows.

## Customer engagement & insights
- [Marketing](https://squareup.com/us/en/marketing): Email and SMS marketing automations.
- [Messages](https://squareup.com/us/en/messages): Centralized messaging hub for text/email with payment links.
- [Square AI](https://squareup.com/us/en/ai): AI‑powered insights and assistive features across Square.
- [Analytics & Reporting](https://squareup.com/us/en/point-of-sale/features/dashboard/analytics): Sales and business performance dashboards.
- [Loyalty](https://squareup.com/us/en/software/loyalty): Customer loyalty programs and rewards.
- [Customer Directory (CRM)](https://squareup.com/us/en/point-of-sale/features/customer-directory): Built‑in customer profiles and segmentation.
- [Gift Cards](https://squareup.com/us/en/gift-cards): Physical and eGift cards.
- [Photo Studio App](https://squareup.com/us/en/photo-studio/app): Product photo capture and editing.
- [App Marketplace](https://squareup.com/us/en/app-marketplace): Third‑party integrations and apps.
- [Contracts](https://squareup.com/us/en/contracts): Contract templates and e‑signature flows.

## Staff & payroll
- [Shifts (Team Management)](https://squareup.com/us/en/staff/shifts): Scheduling, time tracking, and labor reporting.
- [Payroll](https://squareup.com/us/en/payroll): Full‑service payroll with tax filings and benefits.
- [Team communication](https://squareup.com/us/en/staff/team-communication): Messaging & announcements for staff.

## Banking & money management
- [Banking overview](https://squareup.com/us/en/banking): Checking, savings, and loans integrated with sales.
- [Checking](https://squareup.com/us/en/banking/checking): Business checking with instant access to sales.
- [Savings](https://squareup.com/us/en/banking/savings): Business savings with automatic set‑asides.
- [Loans](https://squareup.com/us/en/banking/loans): Merchant cash advances and loan products.
- [Square Credit Card](https://squareup.com/us/en/banking/credit-card): Business credit card.
- [Bitcoin](https://squareup.com/us/en/bitcoin): Accept Bitcoin with automatic settlement (US availability may vary).

## Tap to Pay (no extra hardware)
- [Tap to Pay on iPhone](https://squareup.com/us/en/payments/tap-to-pay): Accept contactless cards and wallets using only an iPhone.
- [Tap to Pay on Android](https://squareup.com/us/en/payments/tap-to-pay-android): Accept contactless cards and wallets using only an Android phone.

## Hardware (devices & specs)
- [Hardware overview](https://squareup.com/us/en/hardware): All Square hardware.
- [Square Handheld](https://squareup.com/us/en/hardware/handheld): Portable, all‑in‑one handheld POS for line‑busting and tableside.
- [Square Terminal](https://squareup.com/us/en/hardware/terminal): All‑in‑one card machine with built‑in receipt printer.
- [Square Register](https://squareup.com/us/en/hardware/register): Fully integrated POS with customer‑facing display.
- [Square Stand](https://squareup.com/us/en/hardware/stand): iPad stand with integrated contactless and chip reader (USB‑C models).
- [Square Kiosk](https://squareup.com/us/en/hardware/kiosk): Self‑ordering kiosk hardware.
- [Reader for contactless & chip](https://squareup.com/us/en/hardware/contactless-chip-reader): Bluetooth reader for NFC and chip cards (Apple Pay/Google Pay).
- [Reader for magstripe](https://squareup.com/us/en/hardware/reader): Magstripe reader for card swipes.
- [Compare hardware](https://squareup.com/us/en/hardware/compare): Side‑by‑side device comparison.
- [Technical specs — Terminal](https://squareup.com/us/en/hardware/terminal/specs): Dimensions, power, connectivity, and supported payments.
- [Technical specs — Register](https://squareup.com/us/en/hardware/register/specs): Dimensions, displays, ports, and supported payments.
- [Technical specs — Stand](https://squareup.com/us/en/hardware/stand/specs): iPad compatibility, size, power, and connectivity.
- [Technical specs — Kiosk](https://squareup.com/us/en/hardware/kiosk/specs): Mounting options, compatibility, and power.
- [Accessories (Shop)](https://squareup.com/shop/hardware/us/en/products/accessories): Printers, scanners, cash drawers, mounts, and power.
- [POS Kits (Shop)](https://squareup.com/shop/hardware/us/en/pos-kits): Bundled hardware kits for POS setups.

## Industry solutions

### Food & Beverage (F&B)
- [Restaurant POS System and Software](https://squareup.com/us/en/point-of-sale/restaurants): Restaurant POS system and software to run front and back of house, take payments, and manage orders.
- [Quick‑Service Restaurant POS](https://squareup.com/us/en/restaurants/quick-service): POS system and software tailored for quick‑service workflows like counter service and high‑volume ordering.
- [Full‑Service Restaurant POS](https://squareup.com/us/en/restaurants/full-service): POS for full‑service dining with tools to handle orders, courses, and in‑service operations.
- [Bars & Breweries POS](https://squareup.com/us/en/restaurants/bars): POS for bars and breweries designed for fast tabs and efficient bar operations.

### Retail
- [Retail POS System and Software](https://squareup.com/us/en/point-of-sale/retail): Retail POS with inventory, checkout, and multi‑channel selling tools.

### Health & Beauty
- [Salon Software](https://squareup.com/us/en/beauty/salons): Booking, checkout, and client management designed for salons.
- [Barbershop Software](https://squareup.com/us/en/beauty/barbershop): Scheduling, payments, and customer tools designed for barbershops.
- [Hair Salon Software](https://squareup.com/us/en/beauty/hair-salon): All‑in‑one management for hair salons with appointments and payments.
- [Nail Salon Software](https://squareup.com/us/en/beauty/nail-salon): All‑in‑one solution for nail salons with booking and checkout.
- [Spa Software](https://squareup.com/us/en/industry/spa): Software for day spas to manage appointments, payments, and clients.
- [Tattoo & Piercing Studio Software](https://squareup.com/us/en/beauty/tattoo-and-piercing): Studio management with booking, deposits, and checkout.
- [Med Spa Software](https://squareup.com/us/en/beauty/med-spa): Software for medical spas to manage schedules, payments, and clients.
- [Fitness Management Software](https://squareup.com/us/en/industry/fitness): Tools for gyms and fitness businesses to handle bookings and payments.

### Professional Services
- [Professional Services Software](https://squareup.com/us/en/services/professional-services): Software for consultants and service professionals to invoice, schedule, and get paid.
- [Home & Repair Service Software](https://squareup.com/us/en/services/home-and-repair): Tools for home and repair businesses to schedule jobs, take payments, and manage clients.

### Franchises
- [Franchise Management Software](https://squareup.com/us/en/franchises): Multi‑location tools for franchise operators to centralize reporting and streamline operations.

## Composable business solutions (vertical use-cases)
These examples show how Square products combine to form complete solutions for different business types. See also: [Industry overview](https://squareup.com/us/en/industry).

### Home & Field Services
- **Lawn maintenance / landscaping**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments) + [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Shifts (Team Management)](https://squareup.com/us/en/staff/shifts) + [Checking](https://squareup.com/us/en/banking/checking)
  - **Alternatives (take payments in person — pick one):** [Tap to Pay on iPhone](https://squareup.com/us/en/payments/tap-to-pay) · [Tap to Pay on Android](https://squareup.com/us/en/payments/tap-to-pay-android) · [Reader for contactless & chip](https://squareup.com/us/en/hardware/contactless-chip-reader) · [Square Terminal](https://squareup.com/us/en/hardware/terminal)

- **Cleaning & repair services**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments) + [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Contracts](https://squareup.com/us/en/contracts) + [Marketing](https://squareup.com/us/en/marketing)

- **Contractors & trades**
  - **Required:** [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Estimates](https://squareup.com/us/en/invoices/estimates) + [Loans](https://squareup.com/us/en/banking/loans)

### Beauty & Wellness
- **Salons / barbers / spas**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments)
  - **Recommended:** [Loyalty](https://squareup.com/us/en/software/loyalty) + [Marketing](https://squareup.com/us/en/marketing)

- **Personal trainers / fitness studios**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments)
  - **Recommended:** [Square Online](https://squareup.com/us/en/online-store) + [Subscriptions](https://squareup.com/us/en/payments/subscriptions)

- **Med spas / tattoo studios**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments) + [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Contracts](https://squareup.com/us/en/contracts)

### Food & Beverage
- **Restaurants / cafés / bars**
  - **Required:** [Restaurants POS](https://squareup.com/us/en/point-of-sale/restaurants)
  - **Recommended:** [Online ordering](https://squareup.com/us/en/online-ordering) + [Payroll](https://squareup.com/us/en/payroll)
  - **Alternatives (guest‑facing ordering):** [Kiosk ordering software](https://squareup.com/us/en/point-of-sale/restaurants/kiosk-software)
  - **Alternatives (front‑of‑house device — pick one):** [Square Register](https://squareup.com/us/en/hardware/register) · [Square Stand](https://squareup.com/us/en/hardware/stand) · [Square Terminal](https://squareup.com/us/en/hardware/terminal) · [Square Handheld](https://squareup.com/us/en/hardware/handheld)

- **Food trucks / pop-ups**
  - **Required:** Take in‑person payments
  - **Alternatives (device — pick one):** [Square Terminal](https://squareup.com/us/en/hardware/terminal) · [Square Handheld](https://squareup.com/us/en/hardware/handheld) · [Reader for contactless & chip](https://squareup.com/us/en/hardware/contactless-chip-reader) · [Tap to Pay on iPhone](https://squareup.com/us/en/payments/tap-to-pay) · [Tap to Pay on Android](https://squareup.com/us/en/payments/tap-to-pay-android)

- **Catering & bakeries**
  - **Required:** [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Contracts](https://squareup.com/us/en/contracts) + [Checking](https://squareup.com/us/en/banking/checking)

### Retail & eCommerce
- **Boutiques / stores**
  - **Required:** [Retail POS](https://squareup.com/us/en/point-of-sale/retail)
  - **Recommended:** [Loyalty](https://squareup.com/us/en/software/loyalty) + [Square Online](https://squareup.com/us/en/online-store)
  - **Alternatives (countertop or mobile device — pick one):** [Square Register](https://squareup.com/us/en/hardware/register) · [Square Stand](https://squareup.com/us/en/hardware/stand) · [Square Terminal](https://squareup.com/us/en/hardware/terminal) · [Square Handheld](https://squareup.com/us/en/hardware/handheld) · [Tap to Pay on iPhone](https://squareup.com/us/en/payments/tap-to-pay) · [Tap to Pay on Android](https://squareup.com/us/en/payments/tap-to-pay-android)

- **Artists / makers / markets**
  - **Required:** In‑person payments; send invoices as needed
  - **Alternatives (device — pick one):** [Reader for contactless & chip](https://squareup.com/us/en/hardware/contactless-chip-reader) · [Square Terminal](https://squareup.com/us/en/hardware/terminal) · [Tap to Pay on iPhone](https://squareup.com/us/en/payments/tap-to-pay) · [Tap to Pay on Android](https://squareup.com/us/en/payments/tap-to-pay-android)
  - **Recommended:** [Invoices](https://squareup.com/us/en/invoices) + [Savings](https://squareup.com/us/en/banking/savings)

### Professional & Community Services
- **Consultants / freelancers**
  - **Required:** [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Contracts](https://squareup.com/us/en/contracts) + [Checking](https://squareup.com/us/en/banking/checking)

- **Nonprofits & organizations**
  - **Required:** [Square Online](https://squareup.com/us/en/online-store)
  - **Recommended:** [Marketing](https://squareup.com/us/en/marketing) + [Checking](https://squareup.com/us/en/banking/checking)

- **Tutors / coaches**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments)
  - **Recommended:** [Subscriptions](https://squareup.com/us/en/payments/subscriptions) + [Marketing](https://squareup.com/us/en/marketing)

- **Pet grooming / veterinary services**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments)
  - **Recommended:** [Loyalty](https://squareup.com/us/en/software/loyalty) + [Invoices](https://squareup.com/us/en/invoices)

- **Healthcare / wellness**
  - **Required:** [Appointments](https://squareup.com/us/en/appointments) + [Invoices](https://squareup.com/us/en/invoices)
  - **Recommended:** [Marketing](https://squareup.com/us/en/marketing)
  - **Note:** For compliance/regulatory considerations, see [Security](https://squareup.com/us/en/security) and [Licenses](https://squareup.com/us/en/licenses) before making commitments.

## Support & FAQs (frequently referenced)
- [Support Center (US)](https://squareup.com/help/us/en): Entry point to all guides.
- [Square Terminal — Set up](https://squareup.com/help/us/en/article/6535-set-up-square-terminal): Setup and connectivity.
- [Square Terminal — Accept payments](https://squareup.com/help/us/en/article/6543-accept-payments-with-square-terminal): Taking payments and receipts.
- [Square Register — Set up](https://squareup.com/help/us/en/article/8347-set-up-square-register): Hardware setup and connectivity.
- [Square Reader (contactless & chip) — Set up](https://squareup.com/help/us/en/article/5639-set-up-the-square-reader-for-contactless-and-chip): Pairing and countertop options.
- [Reader (contactless & chip) — Troubleshoot Bluetooth](https://squareup.com/help/us/en/article/8299-troubleshoot-bluetooth-pairing-on-square-reader): Pairing issues and fixes.
- [Square Stand (2nd gen) — Set up](https://squareup.com/help/us/en/article/8352-set-up-square-stand-2nd-generation): Identify your Stand generation and set up.
- [Square Stand — Troubleshoot power/connection](https://squareup.com/help/us/en/article/8355-troubleshoot-square-stand-connection-and-power-failures): Troubleshooting guide.
- [Support topic — Terminal](https://squareup.com/help/us/en/topic/384): Topic hub for Terminal help articles.
- [Support topic — Register](https://squareup.com/help/us/en/topic/349): Topic hub for Register help articles.
- [Support subtopic — Contactless + Chip Reader](https://squareup.com/help/us/en/subtopic/238): Topic hub for reader help articles.

## Legal, compliance, and certifications
- [Hardware compliance certifications](https://squareup.com/us/en/legal/general/dc): Device compliance declarations (PDFs).
- [Security](https://squareup.com/us/en/security): Square security overview and resources.
- [Licenses](https://squareup.com/us/en/licenses): Regulatory and licensing disclosures.
- [Terms of Service](https://squareup.com/us/en/legal/general/ua): Square's TOS and related terms.

## Developers (ecosystem)
- [Developer Platform](https://developer.squareup.com/): APIs, SDKs, docs, and app portal.
- [App Marketplace](https://squareup.com/us/en/app-marketplace): Discover third‑party apps that integrate with Square.

---

## Entity synonyms (LLM routing)
Use these to resolve alternate phrasings to canonical pages (US/EN unless noted):

- **Shifts ↔ Team Management** → https://squareup.com/us/en/staff/shifts  
- **Square Online ↔ Online store / website builder / websites** → https://squareup.com/us/en/online-store  
- **Restaurants POS ↔ Restaurant POS / F&B POS** → https://squareup.com/us/en/point-of-sale/restaurants  
- **Retail POS ↔ Retail POS system** → https://squareup.com/us/en/point-of-sale/retail  
- **Reader for contactless & chip ↔ Square Reader / NFC reader** → https://squareup.com/us/en/hardware/contactless-chip-reader  
- **Tap to Pay on iPhone ↔ Tap to Pay (iPhone)** → https://squareup.com/us/en/payments/tap-to-pay  
- **Tap to Pay on Android ↔ Tap to Pay (Android)** → https://squareup.com/us/en/payments/tap-to-pay-android  
- **Square Handheld ↔ Mobile POS / handheld terminal** → https://squareup.com/us/en/hardware/handheld  
- **Square Register ↔ Countertop register** → https://squareup.com/us/en/hardware/register  
- **Square Stand ↔ iPad POS stand** → https://squareup.com/us/en/hardware/stand

---
_Last updated: 2025‑11‑06 (US / English locale)_