Executive's DNS Intelligence Brief
TLP:AMBER
Limited disclosure — recipients may share within their organization only
DNS Security & Trust Posture
Risk Level:
High Risk
3 protocols configured, 6 not configured
2 recommendations
Analysis Confidence
MODERATE
Resolver agreement is inconsistent for some protocols, limiting confidence. Data currency and system maturity are adequate.
Email Spoofing
Partial
Brand Impersonation
Not Set Up
DNS Tampering
Unsigned
Certificate Control
Open
What Requires Attention
Recommended
Move DMARC policy from 'none' to 'quarantine' or 'reject'
Recommended
Enable DMARC aggregate reporting (rua) for authentication visibility
The BIG Questions
Can this domain be impersonated by email?
Yes
DMARC is monitor-only (p=none)
Can DNS itself be tampered with?
Possible
DNSSEC is not deployed, DNS responses are not cryptographically verified
Can this brand be convincingly faked?
Likely
DMARC is monitor-only p=none (RFC 7489 §6.3) — spoofed mail is not blocked, brand faking is trivial
Is mail transport encryption enforced?
No
No MTA-STS or DANE — mail transport encryption is opportunistic only
Is certificate issuance controlled?
No
No CAA records — any certificate authority may issue certificates for this domain
Does this domain publish AI agent instructions?
Yes
llms.txt and llms-full.txt published — AI models receive structured context about this domain
Is AI crawling of our content controlled?
No
robots.txt present but does not block AI crawlers — content may be freely scraped
Has someone manipulated AI recommendations about us?
No
No indicators of AI recommendation manipulation found
Are there hidden AI prompts on our site?
No
No hidden prompt artifacts found in page source
Domain Overview
Registrar
Unknown
Email Provider
Unknown
Web Hosting
Unknown
DNS Hosting
Unknown
Technical Findings
Email Authentication
Can this domain be impersonated by email?
Yes
— DMARC is monitor-only (p=none)
SPF (Sender Policy)
Configured
DMARC (Policy)
Partial
Policy: none
Monitor Only
DKIM (Signatures)
Not Detected
Mail Posture
Moderately Protected
Mail Transport Security
Is mail transport encryption enforced?
No
— No MTA-STS or DANE — mail transport encryption is opportunistic only
MTA-STS
Partial
DANE / TLSA
Hosted Provider
No DANE/TLSA records found (checked 1 MX host)
TLS-RPT (Reporting)
Not Configured
Mail Transport
Not Enforced
Policy-assessed
2 probes
DNS Security
Can DNS itself be tampered with?
Possible
— DNSSEC is not deployed, DNS responses are not cryptographically verified
DNSSEC
Partial
DNSSEC not configured - DNS responses are unsigned
NS Delegation
Healthy
Delegation Consistency
1 Issue
NS Fleet Health
Healthy
Diversity: Good
Brand & Certificate Controls
Can this brand be convincingly faked?
Likely
— DMARC is monitor-only p=none (RFC 7489 §6.3) — spoofed mail is not blocked, brand faking is trivial
Is certificate issuance controlled?
No
— No CAA records — any certificate authority may issue certificates for this domain
BIMI (Brand Logo)
Not Configured
CAA (Certificate)
Open
Any certificate authority may issue certificates
AI Surface Scanner Governance Active
Does this domain publish AI agent instructions?
Yes
— llms.txt and llms-full.txt published — AI models receive structured context about this domain
Is AI crawling of our content controlled?
No
— robots.txt present but does not block AI crawlers — content may be freely scraped
Has someone manipulated AI recommendations about us?
No
— No indicators of AI recommendation manipulation found
Are there hidden AI prompts on our site?
No
— No hidden prompt artifacts found in page source
LLM Context File
llms.txt Found
Domain provides structured context for AI models
Extended
AI Crawler Governance
Not Blocking
No AI crawler restrictions found in robots.txt
Poisoning Indicators
None Found
No AI recommendation poisoning indicators detected
Hidden Prompt Artifacts
None Found
No hidden prompt artifacts detected
Public Exposure
Clear
No secrets detected in publicly accessible source
Priority Actions 6 total Achievable: Low Risk
High
Upgrade DMARC from p=none
Your DMARC policy is monitor-only (p=none). Upgrade to p=quarantine or p=reject after reviewing reports to actively prevent spoofing.
Medium
Add DMARC Aggregate Reporting
Add a rua= tag to receive aggregate DMARC reports. Without reporting, you cannot monitor authentication failures.
Medium
Enable DNSSEC
DNSSEC is not enabled for this domain. DNSSEC provides cryptographic authentication of DNS responses, preventing cache poisoning and DNS spoofing attacks.
Low
Add CAA Records
CAA records specify which Certificate Authorities may issue certificates for your domain, reducing the risk of unauthorized certificate issuance.
Low
Add TLS-RPT Reporting
TLS-RPT (TLS Reporting) sends you reports about TLS connection failures when other servers try to deliver mail to your domain.
Low
Deploy MTA-STS
MTA-STS enforces TLS encryption for inbound mail delivery, preventing downgrade attacks on your mail transport.
Appendix — Additional Resources
Full technical details including raw DNS records, DKIM public keys, IP/ASN mappings, resolver consensus evidence, and verification commands are available in the Engineer's DNS Intelligence Report.
Appendix — What AIs Are Being Told About This Organization What do AI systems see when they query this domain?
The following content is served to AI systems (ChatGPT, Gemini, Claude, Perplexity, and others) when they visit this domain. This is the organization's machine-readable narrative — it shapes how AI models describe, recommend, and represent this brand in conversations worldwide.
llms.txt (http://abc.co/.well-known/llms.txt)
<!DOCTYPE html>
<html xmlns="http://www.w3.org/1999/xhtml" class="j5" xml:lang="en-gb" lang="en-gb" dir="ltr">
<head>
<meta charset="utf-8">
<meta name="title" content="ABC - Delivering a valued stamp of trust">
<meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1">
<meta name="description" content="ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.">
<meta name="generator" content="MYOBABC">
<title>ABC - Delivering a valued stamp of trust - ABC UK</title>
<link href="/images/assets/favicon.ico" rel="shortcut icon" type="image/vnd.microsoft.icon">
<link href="/plugins/system/t4/themes/base/vendors/font-awesome6/css/all.min.css?d15ca1" rel="stylesheet">
<link href="/templates/ja_purity_iv/js/owl-carousel/owl.carousel.min.css?d15ca1" rel="stylesheet">
<link href="/templates/ja_purity_iv/js/aos/style.css?d15ca1" rel="stylesheet">
<link href="/plugins/system/t4/themes/base/vendors/js-offcanvas/_css/js-offcanvas.css" rel="stylesheet">
<link href="/templates/ja_purity_iv/acm/clients/css/style.css" rel="stylesheet">
<link href="/templates/ja_purity_iv/acm/testimonials/css/style.css" rel="stylesheet">
<link href="/templates/ja_purity_iv/acm/features-intro/css/style.css" rel="stylesheet">
<link href="/templates/ja_purity_iv/css/template.css?804fd743d67f97370cc63abffc466c37" rel="stylesheet">
<link href="/media/t4/css/16.css?a04c40281e85d17c30fe0bdd3668d925" rel="stylesheet">
<link href="/templates/ja_purity_iv/local/css/custom.css?f9ebea1b6d97c3d61bbb340d659a9503" rel="stylesheet">
<style>.cloaked_email span:before { content: attr(data-ep-a); } .cloaked_email span:after { content: attr(data-ep-b); } img.cloaked_email { display: inline-block !important; vertical-align: middle; border: 0; }</style>
<script type="application/json" class="joomla-script-options new">{"media-picker-api":{"apiBaseUrl":"https:\/\/www.abc.org.uk\/index.php?option=com_media&format=json"},"system.paths":{"root":"","rootFull":"https:\/\/www.abc.org.uk\/","base":"","baseFull":"https:\/\/www.abc.org.uk\/"},"csrf.token":"e16a430bd63de00be1afec06cad77356"}</script>
<script src="/media/system/js/core.min.js?a3d8f8"></script>
<script src="/media/vendor/jquery/js/jquery.min.js?3.7.1"></script>
<script src="/media/legacy/js/jquery-noconflict.min.js?504da4"></script>
<script src="/media/vendor/jquery-migrate/js/jquery-migrate.min.js?3.5.2"></script>
<script src="/templates/ja_purity_iv/js/owl-carousel/owl.carousel.min.js?d15ca1"></script>
<script src="/templates/ja_purity_iv/js/aos/script.js?d15ca1"></script>
<script src="/media/vendor/bootstrap/js/dropdown.min.js?5.3.8" type="module"></script>
<script src="/media/vendor/bootstrap/js/collapse.min.js?5.3.8" type="module"></script>
<script src="/media/t4/optimize/js/da737263f23ffd939d6d103e9f6bde2a.js?0fcf21a0af85374e7c154a0f78e8418d"></script>
<script>window.RegularLabs=window.RegularLabs||{};window.RegularLabs.EmailProtector=window.RegularLabs.EmailProtector||{unCloak:function(e,g){document.querySelectorAll("."+e).forEach(function(a){var f="",c="";a.className=a.className.replace(" "+e,"");a.querySelectorAll("span").forEach(function(d){for(name in d.dataset)0===name.indexOf("epA")&&(f+=d.dataset[name]),0===name.indexOf("epB")&&(c=d.dataset[name]+c)});if(c){var b=a.nextElementSibling;b&&"script"===b.tagName.toLowerCase()&&b.parentNode.removeChild(b);b=f+c;g?(a.parentNode.href="mailto:"+b,a.parentNode.removeChild(a)):a.innerHTML=b}})}};</script>
<script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://www.abc.org.uk/#/schema/Organization/base","name":"ABC UK","url":"https://www.abc.org.uk/"},{"@type":"WebSite","@id":"https://www.abc.org.uk/#/schema/WebSite/base","url":"https://www.abc.org.uk/","name":"ABC UK","publisher":{"@id":"https://www.abc.org.uk/#/schema/Organization/base"},"potentialAction":{"@type":"SearchAction","target":"https://www.abc.org.uk/search?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"WebPage","@id":"https://www.abc.org.uk/#/schema/WebPage/base","url":"https://www.abc.org.uk/","name":"ABC - Delivering a valued stamp of trust - ABC UK","description":"ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.","isPartOf":{"@id":"https://www.abc.org.uk/#/schema/WebSite/base"},"about":{"@id":"https://www.abc.org.uk/#/schema/Organization/base"},"inLanguage":"en-GB"},{"@type":"Article","@id":"https://www.abc.org.uk/#/schema/com_content/article/1048","name":"Homepage","headline":"Homepage","inLanguage":"en-GB","thumbnailUrl":"images/assets/trust-tick-computer-abc.webp","image":"images/assets/trust-tick-computer-abc.webp","isPartOf":{"@id":"https://www.abc.org.uk/#/schema/WebPage/base"}}]}</script>
<meta property="og:title" content="ABC - Delivering a valued stamp of trust" />
<meta property="og:description" content="ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services." />
<meta property="og:image" itemprop="image" content="https://www.abc.org.uk/images/assets/trust-tick-computer-abc.webp" />
<meta property="og:url" content="https://www.abc.org.uk/" />
<meta property="twitter:title" content="ABC - Delivering a valued stamp of trust" />
<meta property="twitter:description" content="ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services." />
<meta property="twitter:image" content="https://www.abc.org.uk/images/assets/trust-tick-computer-abc.webp" />
<meta property="twitter:url" content="https://www.abc.org.uk/" />
<!-- Start: Google Structured Data -->
<script type="application/ld+json" data-type="gsd"> { "@context": "https://schema.org", "@type": "Organization", "@id": "https://www.abc.org.uk/#organization", "name": "ABC", "description": "ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.", "url": "https://www.abc.org.uk", "logo": "https://www.abc.org.uk/images/assets/ABC_Logo_dark.png", "sameAs": [ "https://www.facebook.com/UKABC", "https://twitter.com/abc_uk", "https://www.linkedin.com/company/abcuk" ] } </script>
<!-- End: Google Structured Data -->
<!--[if lt IE 9]>
<script src="/media/jui/js/html5.js"></script>
<![endif]-->
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=yes"/>
<style type="text/css">
@-webkit-viewport { width: device-width; }
@-moz-viewport { width: device-width; }
@-ms-viewport { width: device-width; }
@-o-viewport { width: device-width; }
@viewport { width: device-width; }
</style>
<meta name="HandheldFriendly" content="true"/>
<meta name="apple-mobile-web-app-capable" content="YES"/>
<!-- //META FOR IOS & HANDHELD -->
<!-- anonymised analytics-->
<script>
var _paq = window._paq = window._paq || [];
/* tracker methods like "setCustomDimension" should be called before "trackPageView" */
_paq.push(['trackPageView']);
_paq.push(['trackVisibleContentImpressions']);
_paq.push(['enableLinkTracking']);
(function() {
var u="//www.abc.org.uk/abc-analytics/";
_paq.push(['setTrackerUrl', u+'matomo.php']);
_paq.push(['setSiteId', '1']);
var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s);
})();
</script>
<!-- End anonymised analytics Code -->
</head>
<body class="site-default navigation-default theme-default layout-landing nav-breakpoint-md navigation-hide com_content view-article item-101 loaded-bs5 home-page light-active" data-jver="5" jadark-cookie-id="jadark-34186e978e167c55f49e07f38664a360">
<div class="t4-offcanvas" data-offcanvas-options='{"modifiers":"right,overlay"}' id="off-canvas-right" role="complementary" style="display:none;">
<div class="t4-off-canvas-header">
<a href="https://www.abc.org.uk/" title="ABC UK">
<span class="d-light d-block d-sm-none">
<img class="logo-img-sm" src="/images/assets/ABC_Logo_dark.png" alt="ABC UK" />
</span>
<span class="d-light d-none d-sm-block">
<img class="logo-img" src="/images/assets/ABC_Logo_dark.png" alt="ABC UK" />
</span>
</a>
<button type="button" class="close js-offcanvas-close" data-bs-dismiss="modal" aria-hidden="true">×</button>
</div>
<div class="t4-off-canvas-body menu-item-def" data-effect="def">
<div class="t4-module module " id="Mod127"><div class="module-inner"><div class="module-ct">
<div class="custom" >
<div class="search-abc"><form id="searchform_mbl" class="" role="search" action="/product" method="get" name="search"><input id="searchparameter" class="form-control" maxlength="255" name="search" type="text" value="" placeholder="Search..." /> <button class="btn btn-light"><i class="fas fa-search"> </i></button></form></div></div>
</div></div></div><div class="t4-module module " id="Mod120"><div class="module-inner"><h3 class="module-title "><span>Site Navigation</span></h3><div class="module-ct"><nav class="navbar">
<ul class="nav navbar-nav ">
<li class="nav-item item-103 deeper dropdown parent" data-level=1><a href="/data" itemprop="url" class=" abc-data nav-link dropdown-toggle" role="button" aria-haspopup="true" aria-expanded="false" data-bs-toggle="dropdown"><span itemprop="name"><span class="menu-item-title">ABC Data</span></span></a><ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-110"><a href="/data/reports-and-certificates" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Reports & Certificates</span></span></a></li><li class="nav-item item-3407"><a href="/data/buy-data" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Buy Data Subscription</span></span></a></li><li class="nav-item item-111"><a href="/reporting-standards" itemprop="url" class=" dropdown-item"><span itemprop="name"><span class="menu-item-title">Reporting Standards</span></span></a></li><li class="nav-item item-112 deeper dropdown dropright dropend parent" data-level=2><a itemprop="url" href="javascript:;" class="nav-header dropdown-item dropdown-toggle" role = "button" aria-haspopup = "true" aria-expanded = "false" data-bs-toggle = "dropdown">
<span itemprop="name"><span class="menu-item-title">Get Audited</span></span>
</a>
<ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-4008"><a href="/data/get-audited/magazines" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Magazines</span></span></a></li><li class="nav-item item-4007"><a href="/data/get-audited/newsbrands" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Newsbrands</span></span></a></li><li class="nav-item item-164"><a href="/data/get-audited/events" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Events (ABC Audit)</span></span></a></li><li class="nav-item item-4696"><a href="/data/get-audited/ufi-events-audit" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Events (UFI Audit)</span></span></a></li><li class="nav-item item-4102"><a href="/data/get-audited/digital-media" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Digital Media</span></span></a></li></ul></li><li class="nav-item item-113"><a href="/data/media-owner-support" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Media Owner Support</span></span></a></li><li class="nav-item item-114"><a href="/data/media-buyers" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Media Buyer Support</span></span></a></li><li class="nav-item item-115"><a href="/data/certified-suppliers" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Certified Suppliers</span></span></a></li><li class="nav-item item-3453"><a href="/data/data-partners" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Data & Research Partners</span></span></a></li><li class="nav-item item-3412"><a href="https://submitdata.abc.org.uk/" itemprop="url" class=" dropdown-item" rel="nofollow"><span itemprop="name"><span class="menu-item-title">Submit Data </span></span></a></li></ul></li><li class="nav-item item-104 deeper dropdown parent" data-level=1><a href="/assurance" itemprop="url" class="assurance nav-link dropdown-toggle" role="button" aria-haspopup="true" aria-expanded="false" data-bs-toggle="dropdown"><span itemprop="name"><span class="menu-item-title">Assurance</span></span></a><ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-116 deeper dropdown dropright dropend parent" data-level=2><a itemprop="url" href="javascript:;" class="nav-header dropdown-item dropdown-toggle" role = "button" aria-haspopup = "true" aria-expanded = "false" data-bs-toggle = "dropdown">
<span itemprop="name"><span class="menu-item-title">Digital Advertising</span></span>
</a>
<ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-4009"><a href="/assurance/digital-advertising/tag-certifications" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">TAG Certifications</span></span></a></li><li class="nav-item item-4010"><a href="/assurance/digital-advertising/brand-safety-certified" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Brand Safety Certified</span></span></a></li><li class="nav-item item-4011"><a href="/assurance/digital-advertising/certified-against-fraud" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Certified Against Fraud</span></span></a></li><li class="nav-item item-4012"><a href="/assurance/digital-advertising/certified-against-malware" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Certified Against Malware</span></span></a></li><li class="nav-item item-4013"><a href="/assurance/digital-advertising/content-verification" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Content Verification </span></span></a></li></ul></li><li class="nav-item item-117 deeper dropdown dropright dropend parent" data-level=2><a itemprop="url" href="javascript:;" class="nav-header dropdown-item dropdown-toggle" role = "button" aria-haspopup = "true" aria-expanded = "false" data-bs-toggle = "dropdown">
<span itemprop="name"><span class="menu-item-title">Data Privacy</span></span>
</a>
<ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-4453"><a href="/assurance/data-privacy/edaa" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">EDAA (European Interactive Digital Advertising Alliance)</span></span></a></li><li class="nav-item item-4014"><a href="/assurance/data-privacy/aatp-transparency-seal" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">AATP Transparency Seal</span></span></a></li><li class="nav-item item-4452"><a href="/assurance/data-privacy/edaa-trust-seal" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">EDAA Trust Seal</span></span></a></li><li class="nav-item item-4015"><a href="/assurance/data-privacy/market-research-society" itemprop="url" title=" Market Research Society (MRS)" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">MRS (Market Research Society)</span></span></a></li></ul></li><li class="nav-item item-118"><a href="/assurance/tv-market" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">TV Market</span></span></a></li><li class="nav-item item-4761 deeper dropdown dropright dropend parent" data-level=2><a href="/assurance/retail-media/retail-media-certification" itemprop="url" class=" dropdown-item dropdown-toggle" role="button" aria-haspopup="true" aria-expanded="false" data-bs-toggle="dropdown"><span itemprop="name"><span class="menu-item-title">Retail Media</span></span></a><ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-5412"><a href="/assurance/retail-media/retail-media-knowledge-base" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Retail Media Knowledge base </span></span></a></li><li class="nav-item item-5411"><a href="/assurance/retail-media/retail-media-certification" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Retail Media Certification</span></span></a></li></ul></li><li class="nav-item item-119"><a href="/assurance/viewability" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Viewability</span></span></a></li><li class="nav-item item-120"><a href="/assurance/counter" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">COUNTER</span></span></a></li><li class="nav-item item-122"><a href="/assurance/bespoke-audits" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Bespoke Audits</span></span></a></li><li class="nav-item item-124"><a href="/assurance/bots-and-spiders" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Spiders & Robots</span></span></a></li><li class="nav-item item-123"><a href="/assurance/marketing-support" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Marketing Support</span></span></a></li></ul></li><li class="nav-item item-105 deeper dropdown parent" data-level=1><a href="/news" itemprop="url" class="news nav-link dropdown-toggle" role="button" aria-haspopup="true" aria-expanded="false" data-bs-toggle="dropdown"><span itemprop="name"><span class="menu-item-title">News</span></span></a><ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-125"><a href="/news" itemprop="url" class=" dropdown-item"><span itemprop="name"><span class="menu-item-title">Latest News</span></span></a></li><li class="nav-item item-126"><a href="/news/press-enquiries" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Press Enquiries</span></span></a></li></ul></li><li class="nav-item item-106 deeper dropdown parent" data-level=1><a href="/about" itemprop="url" class="about nav-link dropdown-toggle" role="button" aria-haspopup="true" aria-expanded="false" data-bs-toggle="dropdown"><span itemprop="name"><span class="menu-item-title">About</span></span></a><ul class="dropdown-menu" data-bs-popper="static"><li class="nav-item item-127"><a href="/about" itemprop="url" class=" dropdown-item"><span itemprop="name"><span class="menu-item-title">About Us</span></span></a></li><li class="nav-item item-128"><a href="/about/our-board" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Our Board</span></span></a></li><li class="nav-item item-129"><a href="/about/our-team" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Our Team</span></span></a></li><li class="nav-item item-130"><a href="/about/our-commitments-and-accreditations" itemprop="url" class="dropdown-item"><span itemprop="name"><span class="menu-item-title">Our Commitments and Accreditations</span></span></a></li><li class="nav-item item-131"><a href="/about/our-history" itemprop="url" 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<h1 class="mt-0 mb-4">Delivering a valued stamp of trust</h1>
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<p>ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.</p>
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<p>Our Assurance Services underpin a range of industry standards and bespoke requirements globally.</p>
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<p>We release data for the UK media industry to use when trading print and digital advertising.</p>
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<div class="lead">With a wealth of experience, our teams are expert in delivering audit services across a variety of key industry programmes. </div>
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<div class="fd-item-desc"><h3>Digital advertising</h3>We provide audits that increase trust and transparency supporting Trustworthy Accountability Group (TAG) programmes.
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<div class="fd-item-desc"><h3>Data privacy</h3>We offer compliance programs for EDAA (European Interactive Digital Advertising Alliance) and MRS (Market Research Society).
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<div class="fd-item-desc"><h3>COUNTER</h3>We offer compliance audits on the COUNTER Code of Practice.
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<div class="fd-item-desc"><h3>Retail Media </h3>We’re uniquely placed to offer audits for both the IAB EU and IAB UK Retail Media certification programmes.
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<div class="fd-item-desc"><h3>TV market</h3>We work with Barb and offer bespoke assurance for measurement solutions.
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<div class="fd-item-desc"><h3>Viewability</h3>Our viewability services allow robust comparability between Viewability tools.
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<div class="fd-item-desc"><h3>Spiders & robots </h3>We co-developed and supply the ABC/IAB International Spiders & Bots list. This is used to filter known invalid traffic, thereby supporting more accurate data collection.</div>
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<div class="fd-item-desc"><h3>Bespoke services</h3>Our audit expertise and experience can be used to solidify your reputation and secure trust in your products, technologies and services.</div>
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<div class="fd-item-desc"><a href="/assurance" class="btn btn-success text-nowrap"><b>More about our Assurance Services >></b></a>
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<p>ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.</p>
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<div class="fd-item-desc"><h3>Digital advertising</h3>We provide audits that increase trust and transparency supporting Trustworthy Accountability Group (TAG) programmes.
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<div class="fd-item-desc"><h3>COUNTER</h3>We offer compliance audits on the COUNTER Code of Practice.
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<div class="fd-item-desc"><h3>Retail Media </h3>We’re uniquely placed to offer audits for both the IAB EU and IAB UK Retail Media certification programmes.
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<div class="fd-item-desc"><h3>Spiders & robots </h3>We co-developed and supply the ABC/IAB International Spiders & Bots list. This is used to filter known invalid traffic, thereby supporting more accurate data collection.</div>
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<div class="fd-item-desc"><h3>Bespoke services</h3>Our audit expertise and experience can be used to solidify your reputation and secure trust in your products, technologies and services.</div>
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<div class="fd-item-desc"><h3>Reports & certificates</h3>We release data for the UK media industry to use when trading print, digital and event advertising. </div>
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<div class="fd-item-desc"><h3>Media buyers</h3>When you’re buying media, you want to make decisions based on solid evidence you can trust. That’s why we’re here.</div>
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<div class="fd-item-desc"><h3>Certified suppliers</h3>Publishers using a certified supplier can benefit from streamlined audits and minimised costs.</div>
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<h2 class="my-0 mod-title text-"><span>Our commitment to you</span></h2><p class="mod-desc lead mt-4 mb-0">As your industry-owned auditor, we're dedicated to delivering trustworthy data and assurance services. Count on transparency, reliability, and accuracy in all our services. Here's what you can expect from us.</p>
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<h5 class="fd-item-title mt-0 mb-2">Value for money</h5>
<div class="fd-item-desc">Created as a Joint Industry Currency (JIC), we’re a non-profit distributing organisation. Value for money is built into our core as we focus on delivering excellent, cost effective services that address industry needs.</div>
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<h5 class="fd-item-title mt-0 mb-2">Global services</h5>
<div class="fd-item-desc">We perform our services across the globe using modern audit techniques. This enables us to work with brands across multiple continents. We’re proud to work for clients of all sizes, from the biggest global corporations to small niche publishers.</div>
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<h5 class="fd-item-title mt-0 mb-2">Qualified teams</h5>
<div class="fd-item-desc">Our team holds a variety of professional qualification including:
<ul><li>Chartered Accountants (ACA)</li>
<li>Certified Internal Auditors (CIA)</li>
<li>Certified Information Privacy Professional/ Europe (CIPPE/E)</li>
<li>Certified Information Systems Auditor (CISA)</li>
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<h5 class="fd-item-title mt-0 mb-2">Heritage <i>and</i> innovation</h5>
<div class="fd-item-desc">Established by ISBA in 1931, we're a respected name in media standards and audits. Since 1996, we've been leaders in digital media audits. We've achieved several industry firsts, such as pioneering Brand Safety audits worldwide. We're committed to constantly improving our services.</div>
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<h5 class="fd-item-title mt-0 mb-2">Company values</h5>
<div class="fd-item-desc">Our mission is to deliver a valued stamp of trust for the media industry.
The company values we live by are:
Agile, Expert, Impartial, Proactive and Trustworthy.</div>
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<div class="t4-module module " id="Mod118"><div class="module-inner"><h3 class="module-title "><span>Support</span></h3><div class="module-ct"><nav class="navbar">
<ul class="nav navbar-nav ">
<li class="nav-item item-147"><a href="/contactus" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Contact Us</span></span></a></li><li class="nav-item item-148"><a href="/faq" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">FAQ</span></span></a></li><li class="nav-item item-149"><a href="/careers" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Careers</span></span></a></li></ul></nav></div></div></div><div class="t4-module module " id="Mod254"><div class="module-inner"><div class="module-ct">
<div class="custom" >
<style type="text/css">
#cookie-banner {
display: none;
background-color: #2e3c43;
padding: 8px;
margin-top: 10px;
border: 2px dashed orange;
flex-wrap: wrap;
z-index: 10000;
margin: 10px;
position: fixed;
text-align: left;
bottom: 10px;
min-width: 325px;
max-width: 375px;
min-height: 150px;
left: 0;
}
@media only screen and (max-width: 750px) {
#cookie-leading-text {
display: none;
}
}
</style>
<script type="text/javascript">
function setCookie(cname, cvalue, exdays) {
var d = new Date();
d.setTime(d.getTime() + (exdays * 24 * 60 * 60 * 1000));
var expires = "expires=" + d.toGMTString();
var extras = ";SameSite=Strict;Secure;";
document.cookie = cname + "=" + cvalue + ";" + expires + ";path=/" + extras;
document.getElementById('cookie-banner').style.display = 'none';
if (cvalue == 'yes') {
dropAnalytics();
}
}
function getCookie(cname) {
var name = cname + "=";
var decodedCookie = decodeURIComponent(document.cookie);
var ca = decodedCookie.split(';');
for (var i = 0; i < ca.length; i++) {
var c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
function dropAnalytics() {
var script = document.createElement("script");
script.type = "text/javascript";
script.src = "https://www.googletagmanager.com/gtag/js?id=G-29ZQW11BK3";
document.getElementsByTagName("head")[0].appendChild(script);
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
gtag('js', new Date());
gtag('config', 'G-29ZQW11BK3');
}
function checkCookie() {
var consent = getCookie("ABC-Analytics-Consent");
if (consent == 'yes') {
dropAnalytics()
};
if (consent != "") {
document.getElementById('cookie-banner').style.display = 'none'
// alert("Your Analytics consent is: " + consent);
} else {
document.getElementById('cookie-banner').style.display = 'flex'
// alert("Your Analytics consent is: Not chosen yet");
if (consent != "" && consent != null) {
setCookie("ABC-Cookie-Consent", consent, 364);
}
}
}
document.addEventListener("DOMContentLoaded", function(event) {
checkCookie();
});
</script>
<div id='cookie-banner' class='noborder'><div class='cookie-header-text'><b>Hi, is it ok if we use 'Analytics' cookies?</b> </div> <div class='cookie-body-text'> <small style='line-height:normal'> <span id='cookie-leading-text'>Analytics cookies allow us to anonymously count the number of visitors and see how they use the site.</span> View our <a class='cookie-link' href='\cookie-policy'>cookie policy</a>.</small></div> <div class='cookie-buttons'> <button class='btn btn-outline-light' onclick="setCookie('ABC-Analytics-Consent','yes',364)"> Yes of course </button> <button class='btn btn-outline-light' onclick="setCookie('ABC-Analytics-Consent','no',90)"> No thanks </button> </div> </div></div>
</div></div></div>
</div>
<div class="col-6 col-md-3 col-lg-3">
<div class="t4-module module " id="Mod119"><div class="module-inner"><h3 class="module-title "><span>Legal</span></h3><div class="module-ct"><nav class="navbar">
<ul class="nav navbar-nav ">
<li class="nav-item item-151"><a href="/cookie-policy" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Cookies</span></span></a></li><li class="nav-item item-152"><a href="/privacy-policy" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Privacy Policy</span></span></a></li><li class="nav-item item-153"><a href="/terms-and-conditions" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Terms & Conditions</span></span></a></li><li class="nav-item item-154"><a href="/legal" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Company information</span></span></a></li><li class="nav-item item-190"><a href="/copyright" itemprop="url" class="nav-link"><span itemprop="name"><span class="menu-item-title">Copyright & Database right - all rights reserved</span></span></a></li></ul></nav></div></div></div>
</div>
</div>
</div>
<!-- // FOOTER BLOCK --></div>
</div>
</div>
</div>
</div>
</main>
</body>
</html>
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92162548cdca7a663718599aada6acebbb90676add53a5d941288c76bf8f8bcbd10cbd30b52e7ffa192e7684a12c1adf4071426b58e60fc7865adecb5f3a44a4
12 RFCs evaluated · DNS state at 6 Apr 2026, 03:57 UTC